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Traffic Data Forecasts and Modeling


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To better plan for future transportation needs, MAG collects and analyzes data to provide forecasts using sophisticated computer modeling. Traffic count maps can be found under the Traffic Volume and Traffic Count Maps page. Travel studies can be found under the Resources section below.

SHRP2 C20 MAG Next Generation Freight Demand Model Final Report
The Maricopa Association of Governments (MAG), Arizona Department of Transportation (ADOT) and Pima Association of Governments (PAG) jointly developed a successful proposal for the Round 3 of Strategic Highway Research Program 2 (SHRP2) C20 Implementation and Technical Assistance Program (IAP) Grant. The Grant funds were designated for a pilot proof of concept study aimed at developing behavior-based freight model. MAG, ADOT and PAG proposal scope exceeded the original Grant offering and called for development of an operational mega-regional multimodal agent-based behavioral freight model based on the guidelines identified in the SHRP2 C20 findings. Click here for the SHRP2 C20 MAG Next Generation Freight Demand Model Final Report

MAG Travel Survey Data Portal
The MAG Travel Survey Web Portal has been developed with a view to provide the public and professional community access to data and online analysis tools that can be used to obtain information on the transportation and socio-economic characteristics of the Greater Phoenix Metropolitan Area. The site was first launched in the early part of 2012 and has been continuously updated ever since as new data collection activities have been undertaken by planning agencies in the valley.  Click here for the MAG Travel Survey Data Portal.

MAG Transportation Data Management System
This traffic counts data retrieval system stores the most updated traffic counts data in MAG region. It serves as a primary data management tool for region wide traffic counts information; it provides for storage, efficient management, update, analysis and retrieval of all traffic counts data available at MAG; it also provides user-friendly Web-based access to the traffic counts data for the MAG member agencies, consulting and business community, and general public.  Click here for the MAG Transportation Data Management System.

New transportation data and data management tools will be posted on the site as a part of the ongoing site development effort.

Special Events Travel Forecasting Model and Collection of Special Events Data

Currently, there are more than 300 special events of regional significance that generate a total annual attendance of a few million people in Maricopa County.  Between 1999 and 2001, a number of data collection efforts and model development tasks were performed to estimate the potential Light-Rail Transit (LRT) ridership for special events along the proposed 20-mile LRT corridor, and to enhance the representation of LRT alternatives in the regional travel forecasts.  Click here for the Special Events Travel Forecasting Model and Collection of Special Events Data report.

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System Analysis Program Manager:
Vladimir Livshits