See Me AZ - Road Safety Tips

See Me AZ - Pedestrian & Bicycle Safety Campaign Ads


We all share responsibility. See Me AZ as you drive. as you ride. as you walk.

Young boy riding bicycle in designated bike lane wearing helmet

Bicycle and pedestrian crashes continue to claim more than 165 lives each year in the Maricopa region and pedestrian-involved crashes have steadily risen with increases in both injuries and fatalities.

  • Pedestrian fatalities increased 110% over a 10-year period (2013-2022)

  • Crashes have taken the lives of nearly 22 bicycle riders each year on average during the same period

  • In 2022, almost one-third of all traffic fatalities in the MAG region involved PEOPLE walking or riding a bicycle

Research finds that most bicycle and pedestrian crashes happen when drivers, cyclists and pedestrians fail to see one another. “See Me AZ” seeks to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities. When we work together, we can accomplish great things! Simple actions such as avoiding distractions such as texting, recognizing people walking are harder to see at night, and wearing a helmet while riding a bike can all prevent tragedy. Simple actions like avoiding distractions (the phone can wait!), remembering that people walking are harder to see at night (people walking can wear bright clothes, too!), and wearing a helmet while riding a bike (your brain is your best asset!) can all prevent tragedy. So please: Be aware, be seen, be safe.

Keep scrolling for more information about this program, video testimonials, safety tips, and relevant crash data visualizations. If you work for a local agency or organization that would like to share program materials or partner with us, be sure to fill out the form at the bottom of the page.

The safety of everyone on our roads is critically important. We know that traffic crashes involving pedestrian deaths are a growing public health concern and that we need to quickly figure out the root causes, as we all share the responsibility when it comes to road safety."

—Glendale Mayor Jerry Weiers, past chair of the MAG Regional Council


Video Testimonials for the See Me AZ Program

Kasey Marsland is a Detective in Tempe’s Vehicular Crime Unit. His specialization is determining factors that contributed to a crash event. Watch the video to hear about what he sees on the job, how it affects him, and some of the most common factors that cause these tragic incidents.

Dr. Sydney Vail is a trauma surgeon at Valleywise Health. He has been in the field for over 24 years and operates on hundreds of trauma patients each year. His work brings him face to face with those most seriously injured in pedestrian and bicyclist crashes. In this interview, we hear about a particular case that struck close to his home. Watch on to learn about the range of injuries he operates on and how they could be prevented – all road users being more aware.



Fatalities & Injuries Data and Regional Bicycle Safety Analysis

Historical fatalities and injuries trends involving pedestrians and bicyclists are provided below.

Pedestrian Fatalities and Injuries Per Year (MAG Region)

Historical data indicates a steady rise in the number of pedestrian crashes, with increases in injury and fatal crashes most years.


Bicyclist Fatalities and Injuries Per Year (MAG Region)

Historical data indicates that there is variance in the number of bicyclist-involved motor-vehicle incidents, though there are around 20 fatal incidents per year.

Pedestrian Crashes by Lighting Conditions and Severity (2013 - 2022)

Pedestrian fatalities happen 78% of the time at night


Bicyclist Crashes by Lighting Conditions and Severity (2013 - 2022)

48% of fatal bike crashes happen during daylight hours


Pedestrian Crashes by Location

Pedestrian Crashes by Location are more likely to happen during an intersection


Bicyclist Crashes by Location

Fatal Bicyclist Crashes occur more frequently around an intersection


The information below is designed to help our member agencies create materials to promote the See Me AZ campaign. In addition to the below items, pilot programs were conducted in 4 local jurisdictions in 2021. More information will be provided throughout the year.


Pedestrian and Bicycle Safety Education & Enforcement Program

MAG Strategic Transportation Safety Plan cover image

Our Purpose

The Maricopa Association of Governments Pedestrian and Bicycle Safety Education and Enforcement program provides regional resources for improving pedestrian and bicyclist safety in the region. Phase I, development of the program, is part of the MAG Strategic Transportation Safety Plan update and is currently in progress. Program development was guided by the “Street Smart NJ” program, which served as a guideline and source of inspiration. A task force was created to guide development of the program, See Me AZ, and reference materials, with a key goal of changing the behaviors of drivers, pedestrians, and bicyclists to ensure a safer future for all users. The materials produced from this program can be used by local police departments in their efforts to promote safety.

Key Goals:

  • Change people’s behavior to reduce roadway incidents.
  • Inform people about their roles and responsibilities for safely sharing the road.
  • Increase enforcement of laws and people’s awareness of that effort.
See Me AZ Toolkit


  • Complete this form to receive the editable files for the See Me AZ toolkit and add your agency logo.

Transportation Safety & Operations Program Manager
Margaret Herrera
Transportation Information Requests
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